The Value of 360 Degree Feedback

Get the Value of 360 Feedback
The Value of 360 Feedback

Ever wonder what makes people succeed in their roles?

Here’s the answer to what very well could be a million-dollar question: relationships—not quantity, but quality, and particularly with their direct reports. Just as the best companies are concerned about the quality of their relationships with their customers, the best leaders seek feedback—both positive and negative—about how they’re doing in their relationships with their many constituents.

Research shows that by collecting feedback from a variety of perspectives, especially peers and direct reports, individuals can understand how they’re seen from all points of view. They can then use this knowledge to assess the extent to which they actually exhibit exemplary leadership behaviors.

Why Leadership Is a Really Big Deal

Evidence clearly suggests that leadership is everyone’s business and that what people do matters. No matter their title, ethnicity, gender, age, height, and so on, as individuals engage more in The Five Practices of Exemplary Leadership, they:

  • Create higher-performing teams
  • Generate increased sales and customer satisfaction levels
  • Foster renewed loyalty and greater organizational commitment
  • Enhance motivation and the willingness to work hard
  • More successfully represent their units to upper management
  • Facilitate high patient-satisfaction scores and more effectively meet family member needs
  • Increase fundraising results and expand gift-giving levels
  • Reduce absenteeism, turnover, and dropout rates
  • Positively influence recruitment rates.

Download the guide to see for yourself.

*adapted from The Leadership Challenge®. © James M. Kouzes and Barry Z. Posner, published by John Wiley & Sons. All rights reserved.